DM, Advertising, Events & Promotions Manager
Oversees the overall strategic and operating activities for the Database Marketing, Advertising and Special Events/Promotions departments and programs. This position is responsible for identifying and implementing revenue generating database marketing programs and advertising designed to attract and retain customers as well as overseeing the planning, coordination and implementation of all high-quality, revenue generating customer events, promotions and entertainment.
Bachelor’s degree from a four-year college or university
5+ years of experience in Marketing or related experience required.
Working knowledge of Microsoft Word, Excel, PowerPoint and Outlook
Knowledge of casino/hotel business preferred along with experience in relational database management systems.
Experience in the production and development of collateral and direct mail material essential.
Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills.
Working knowledge of the system programs/technology related to Caesars Rewards, player tracking, CMS, WINet etc. is preferred.
Must be able to work on multiple projects simultaneously.
Must have excellent customer service, communication, and administrative skills.
Must be organized and detail oriented
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Must be able to get along with co-workers and work as a team.
Must be able to read, write, speak and understand English.
Must present a well-groomed appearance.
Must have speed and accuracy in order to maintain maximum efficiency.
Must have a sense of urgency and react quickly to changing business demands.
Essential Job Functions:
Directly supervises the Advertising Specialist, Special Events/Promotion Supervisor and Direct Marketing Specialists.
Develops and implements monthly events/promotions budgets and business plans.
Creates event, promotion and entertainment opportunities to drive head count and revenue for the casino.
Ensures smooth execution of all on-property events and promotions.
Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities.
Directly plans, coordinates, implements and supervises entertainment on property.
Monitors and keeps current all signage, public area systems and in-house video channels for quality and content.
Ensures the growth of gaming revenues through flawless execution of all the functions performed in the Database Marketing & Advertising Department.
Responsible for all aspects of the database and database marketing programs, strategic planning, reporting and analysis.
Responsible for the timely production and design of all direct mail and email communications.
Responsible for all offer creation, audience selections, customer segmentation and list generation.
Property Secured Data User, accountable for the security and trafficking of all restricted lists and reports.
Responsible for improvement, addition or deletion of efforts based on trends, response rates, profitability, competitive market conditions, and overall property direction.
Responsible for the development, management and implementation of advertising strategy including, but not limited to, creative development, creative production, workflow, media planning, Internet channel marketing, digital marketing and social media marketing.
Responsible for organizing and executing all off-premise marketing sponsorships and events.
Interfaces with other department managers to manage activities that require advertising, as well as tracking results of all direct marketing-advertising programs.
Works a flexible schedule including weekends, evenings and holidays. Works a reasonable amount of overtime when required.
Additional Job Duties:
Monitors compliance of all cross-promotional activity.
Responsible for the accuracy of the property website content.
Effectively monitors audience counts seeking innovative ways to build revenue. Provides leadership and direction while enhancing teamwork.
Establishes reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget.
Decides when variances to budget are required and provide necessary cost/benefit justification.
Analyzes promotions and events after the fact for a cycle of continuous improvement.
Assists in implementing and monitoring guest comping programs. Must make sound comping decisions.
Provides all acquired data and statistics to Senior Leadership.
Acts as the property Database Marketing Account Manager.
Provides analyses (pre and post program) of individual direct marketing efforts utilizing company and ad hoc reports run via the various company specific database programs.
Assists the Events/Promotions, Casino Marketing/VIP and Total Rewards departments in the planning and successful execution of property special events, programs and promotions.
Assists the Casino Marketing and VIP team to create programs and promotions to generate revenue.
Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM Systems.
Responsible for developing proper integration and utilization of all casino related information systems.
Steward of the Harrah’s brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.
Supports other department initiatives through internal and external communications such as on-property signage needs or external media alerts.
Supports internal communications through “In-The-Know” card and “On Hold” message.
Maintains and submits required records and reports.
Maintains the confidential nature of matters pertaining to company records.
Adheres to regulatory, departmental and company policies.
Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
Acts as a role model to other employees and always presents oneself as a credit to Harrah’s and encourages others to do the same.
Other duties as assigned.
Physical, Mental & Environmental Demands:
Must be able to work in a fast-paced environment involving constant public contact.
Must be able to respond to speech, touch, visual, and aural cues.
Must be able to speak, read and write English.
Must be able to maneuver to all assigned areas of the casino.
Must be able to lift up to 10lbs. and carry objects weighing up to 10lbs.
Must be able to work in areas containing secondary smoke, high noise levels, bright lights and dust.
Must have the manual dexterity to operate a compute and other necessary office equipment.
Must be able to respond calmly and handle multiple customer demands in a fast-paced environment.
Must be able to work long hours any day of the week and be able to stand for long periods of time.
Able to handle more than one function at a time by being well organized and by paying attention to details.
Harrah’s reserves the right to make changes to this job description whenever necessary. It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.