Social Media Specialist
Job Summary: Support Advertising Supervisor with digital marketing initiatives including but not limited to strategy for web content, plasma content within casino property, mobile marketing, social marketing (Facebook, Twitter, YouTube, etc.) and email marketing.
Four year college degree from an accredited program in MIS, web-development, graphic design or related field.
One to two years experience in e-mail marketing, marketing or the advertising industry. Solid understanding of emerging marketing channels (social media, mobile marketing). Proficient in Microsoft Office Suite and working knowledge in Adobe Creative Suite (Photoshop, InDesign, Illustrator) preferred.
Understand usability and editorial standards for online environments.
Familiarity with Web design, User Experience and User Interface concepts.
Must possess excellent analytical, problem-solving, critical thinking and decision-making skills.
Must be able to communicate clearly and effectively both orally and in writing.
Ability to make progress on multiple assignments under time constraints. Must have excellent interpersonal skills, be a team player and have a professional appearance.
Reports to the Advertising Supervisor and ensure timely communication of all issues, concerns, incidents and/or suggestions for improvement.
Passion for new media is essential for success. Must have clear understanding of how marketing channels are constantly evolving and have desire to change strategy based on consumer channel trends.
Create and implement communication plans for social applications (Twitter, Facebook, YouTube)
Oversees maintenance and messaging strategy for Harrah’s Nor Cal website.
Continually reviews competitors’ websites and social marketing efforts to capture news and industry developments for reportage to senior management.
Develops messaging strategy and implementation calendar for mobile marketing initiatives.
Execution of all email communications intended to support various outlets (hotel, food & beverage, entertainment, special events, promotions)
Gathering response data from all types of email and mobile communications
Developing growth of the customer email database, mobile database and social site databases.
Review website, email, mobile and social site performance data to identify trends and opportunities
Evaluation of programs and promotions to enhance performance
Coordinates efforts with direct mail and special event staff as well as other team’s on-property and ensure consistency is found in all messaging.
Project and program management – manage timelines, process and deliverables for special projects (i.e. online promotions, Microsites, online media campaigns)
Strong writing skills with experience in writing press releases, media advisories and editorial.
Verify all information within communication plans is accurate prior to publishing.
Interacts with outside agencies on a day to day basis.
Any and all other job duties as assigned such as posting printed collateral throughout the casino, assisting in film/photo shoots, etc.
Other duties as assigned
Physical, Mental and Environmental Demands:
Must be able to logically and independently plan, organize and complete work.
Must be able to sit for long periods of time (minimum of three-four hours).
Must be fluent and literate in English.
Must be able to maneuver throughout all areas of the casino; from floor to floor either by stairways (minimum of 20 steps) or escalator.
Must be able to lift and carry a minimum of 10 lbs.
Must be able to stoop, kneel, bend, twist, turn, push, pull, grasp objects and the manual dexterity to operate a computer and other necessary office equipment.
Responds to visual and aural cues.
Must be able to tolerate areas containing second hand smoke, dust, loud noises and bright lights.
Must be able to work varied shifts, weekends and holidays as needed.
Harrah’s reserves the right to make changes to this job description whenever necessary. It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Preference is given to qualified Buena Vista Me-Wuk tribal members and members of other federally recognized tribes