Job Summary:

Oversees the overall strategic and operating activities for the Special Events/Promotions and Caesars Rewards departments and programs. Responsible for overseeing the planning, coordination and implementation of all high-quality, revenue generating customer events, promotions and entertainment as well as being responsible for all aspects of the Caesars Rewards player card, player tracking and the bus program

Qualifications:

• Required Bachelor’s Degree from a four-year college or university.
• Required 5+ years’ experience in Marketing or related experience. 
• Required working knowledge of Microsoft Word, Excel, PowerPoint and Outlook
• Required experience in the production and development of collateral and direct mail material.
• Must be at least 21 years of age.
• Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills.
• Must have the ability to work on multiple projects simultaneously.
• Must have excellent customer service and administrative skills.
• Must have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Must have speed and accuracy in order to maintain maximum efficiency. 
• Must have a sense of urgency and react quickly to changing business demands. 
• Preferred knowledge of casino/hotel business along with experience in relational database management systems. 
• Preferred working knowledge of the system programs/technology related to Caesars Rewards, player tracking, CMS, WINet, etc.

Essential Job Functions:

• Directly supervises the Special Events & Promotion Supervisor and Caesars Rewards Supervisors.
• Develops and implements monthly events/promotions budgets and business plans.
• Creates event, promotion and entertainment opportunities to drive head count and revenue for the casino.
• Ensures smooth execution of all on-property events and promotions.
• Manages and coordinates with strategic partners to identify and develop cross-promotional opportunities.
• Directly plans, coordinates, implements and supervises entertainment on property.
• Responsible for audience selections, and customer segmentation.
• Organizes and executes all off-premise marketing sponsorships and events.

• Monitors compliance of all cross-promotional activity.
• Works directly with the Senior Marketing Analyst to establish reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget. 
• Decides when variances to budget are required and provides necessary cost/benefit justification.
• Analyzes promotions and events after the fact for a cycle of continuous improvement.
• Provides all acquired data and statistics to senior leadership.
• Assists the Events/Promotions, Casino Marketing/VIP and Caesars Rewards departments in the planning and successful execution of property special events, programs and promotions.
• Assists the Casino Marketing and VIP team to create programs and promotions to generate revenue.
• Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM systems.
• Develops proper integration and utilization of all casino related information systems.
• Steward of the Harrah’s brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.
• Supports other department initiatives through internal and external communications such as on-property signage needs or external media alerts.
• Maintains the confidential nature of matters pertaining to company records.
• Responsible for Caesars Rewards customer service scores, constantly raising the bar of service delivery.
• Promotes all marketing programs and ensures that staff produces results against goals and measurements with program initiatives, including events, new acquisitions, Caesars Rewards enhancements, and promotions.
• Adheres to all Caesars Rewards policies and procedures as outlined in various program related manuals.
• Responsible for training presentations on Caesars Rewards.
• Attends Caesars Rewards corporate teleconferences/meetings.
• Oversees controls of Caesars Rewards inventory and equipment.
• Promotes departmental efficiency and effectiveness by staffing Caesars Rewards area commensurate with customer volume.
• Responsible for the execution of all aspects of the Caesars Rewards Program, including coupon and property promotional redemptions.
• Demonstrates superior customer service skills and reinforces our Customer Satisfaction Assurance objectives through training, coaching and guest interactions.
• Acts as a role model to other employees and always presents oneself as a credit to Harrah’s and encourages others to do the same.
• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up, look around (“head on a swivel”); look for opportunities to greet guests and others; please remember that when you are on the floor, you are “on stage”.   
• Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
• Must be able to get along with co-workers and work as a team.
• Ability to read, write, speak and understand English. 
• Must be able to respond to visual and aural ques.
• Must present a well-groomed, professional appearance.
• Meets the attendance guidelines of the job and complies with all state, federal and regulatory policies and procedures.
• Must be able to work a varied schedule including holidays, nights and weekends as needed.
• Must be able to work a reasonable amount of overtime when required.
• Perform other duties as assigned.

Physical, Mental & Environmental Demands:

• Must be able to work in a fast-paced environment involving constant public contact.
• Must be able to respond calmly and handle multiple customer demands.
• Must be able to maneuver to all areas of the casino. 
• Must be able to lift and carry up to 10 pounds.
• Must have the manual dexterity to operate a computer and other necessary office equipment.
• Must be able to stand for long periods of time. 
• Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.

Harrah’s reserves the right to make changes to this job description whenever necessary.  It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Preference is given to qualified Buena Vista Me-Wuk tribal members and members of other federally recognized tribes.

JOB CODE: 096-24